The work of marketing agency is like a good royal family novel. With its intrigues, behind-the-scenes games and regular upheavals. And
in order not to take away work from talented writers, we decided to write about it in our blog. So you will be interested and we will be
pleased to receive feedback from you.
PPC is a pay-per-click (click-through) model for advertising and promotional services, in which the customer pays only for the clicks
(conversions) to the website through the advertising link.
PPC advertisements are primarily successful on affiliate websites and search engine landing pages. A little less often - in social networks.
Usually, the ad consists of a headline, an active link to the advertiser's website and a short exact description of the product (this is the
text of the ad). Ad links can be placed at different positions on the search engine page. Accordingly, PPC is contextual advertising on
Facebook, a Google affiliate network.
With the right approach and choice of promotion channels, pay-per-click increases the conversion rate of the website. If you show your ad only
to the target audience, the clicks will be made by those who are interested in the product being promoted. Consequently, the chances of
receiving a lead are higher.
5 ways to increase
brand awareness
in social networks
Nowadays, social media has become an integral part of our lives. They help us stay in touch with friends, share opinions and information, and
buy goods and services. This has also led to the emergence of a new kind of marketing: social marketing. This has opened up new opportunities
for companies to increase brand awareness on social media. Let's look at five ways to help you achieve this goal.
How to maintain high quality content for SEO optimization
Quality content plays a very important role in website SEO optimization. He is the foundation for achieving good performance in search engines
and affects the attendance of the site.
Therefore, it is necessary to maintain high quality content throughout the site, not just on the home page. In this material, we will detail
what steps you need to take to maintain high quality content.
