Strategy, Structure and Goals of Creation For Website Development
You probably know how important a well-structured site is to search engines. And if the search engines' expectations are not met, then you shouldn't
hope for an organic flow of visitors either. Our goal is to build an optimal structure and achieve the perfect balance between robot and human.
Navigation and Footer
First of all, focus on the navigation bar and footer of your site.These elements should be present on every page. Your visitors always want
to know where they are currently and where else they can get to. The main navigation menu usually includes a logo and links to the main
pages. The footer contains links to other sections and links to your social media pages.
If you're having doubts about which internal pages to include links to in the footer of your site, that's a good thing! Because we've
devoted a separate section to that below the text.
1
Maximize CTR
Site visitors tend to hold their attention and make the maximum number of clicks in the area that makes up the first screen and a half.
Therefore, by placing the most valuable information and CTA (call-to-action) elements in the effective first half of the screen, you will
increase your CTR (click-through rate) and capture the visitor's attention. We are talking about literally 3-4 seconds in which the visitor
scans the screen and, not quickly finding the necessary information, most often immediately leaves the page.
2
Call to Action (CTA)
The next step is to make sure that the call-to-action (CTA) elements that call for a specific targeted action are placed in the right place. The
standard way to place CTAs is to add the appropriate button, but other forms - pictures, videos, links - are also common.
From practice, the main rule for CTAs is that the element should stand out. The better these elements are designed, the more user clicks you will
get.
3
Social Sharing Links
Social networks are so widespread today in almost all sectors and areas of human activity. This implies access to a huge market and audience with
huge opportunities and possibilities.
4
Convenient For Users and Mobile Devices
Most websites today are accessed primarily from digital mobile devices. Working with mobile devices greatly improves the digital connectivity of a
website. It is also a great contribution to the usability of websites as they are computationally accessible to a huge demographic.
5
A competent and clear structure is the basis of a successful website. The structure and the semantic core provide a solid foundation for building a
web-resource, and mistakes at this stage lead to serious problems in the future.
On a well-structured site it is easy to navigate, the user quickly finds the desired content, and search robots do not slow down the indexing.
According to the observation of web-masters rebuilding failed structures, though time-consuming work, gives tangible results in site promotion.
