
Account build or rescue
Structure, keywords, negatives, bidding. Most inherited accounts have a broad-match campaign quietly eating a third of the budget.
Google Ads, Meta and the content the campaigns run on — from one team. When performance drops, most agencies wait weeks for an external crew. We book our own studio and put new creative live the same week.
Reply on WhatsApp within business hours · No long-term lock-in
Account, creative and tracking. Missing any one of the three is why most accounts leak.

Structure, keywords, negatives, bidding. Most inherited accounts have a broad-match campaign quietly eating a third of the budget.

Search for demand that already exists, PMax when there is enough conversion data to feed it. Not both on day one.

Cold, retargeting and lookalikes, with creative that was made for the placement rather than cropped into it.

Photo and video shot in our studio and cut for ads. Creative fatigue is the real reason performance decays, not bidding.

Not impressions and reach. What a qualified conversation costs and where it came from.
SkyLight Studio is our business too, and its campaigns run on exactly what we sell — same structure, same negative-keyword discipline, same WhatsApp-first funnel. Last 30 days:
Google Ads, 24 June – 24 July 2026. A conversion here is a WhatsApp chat opened from the ad, not a signed booking.

Where the money goes now: search terms, structure, tracking, landing pages. You see the leaks before we touch anything.

Clean structure, tight match types, negative lists, conversion tracking that actually fires.

Shot and cut for the placements that matter. Several angles, not one hero image reused everywhere.

Two to three weeks of testing keywords, creative and pages before optimising toward cost per qualified conversation.

Budget follows evidence. Kill fast, scale slow, keep the negative list growing.

Describe the situation in a message — you'll get a straight recommendation, including "you don't need this yet".
Ask on WhatsApp →Brands we've worked with
Shot in our own studio, cut for search, Meta and Reels.
Sites, stores and campaigns we shipped for Dubai businesses.

Bilingual site for a premium renovation company with a four-question cost quiz.

Online store for a luxury fragrance house, built for repeat buyers.

Event-driven site for a Dubai venue: programme, bookings, atmosphere.

Catalogue and store for a high-end American furniture importer.

Beauty e-commerce with a catalogue built to scale past launch.

Property listings and a personal-brand site for a Dubai broker.
One team in one place in Dubai Investment Park — strategy, media buying, design and the camera.








Fixed starting prices, published. The quote depends on scope — but you know the floor before you write.
Dubai businesses we've built sites, stores and campaigns for.
“We came with a designer's Figma file and a live site that said something completely different. SkyLight merged the two into one thing that finally explains how we work — and the cost quiz does the first round of qualification before we pick up the phone.”
“The store and the product photography came from the same team. Sounds like a small thing until you've had a website sitting finished for three weeks, waiting on a photographer.”
“They understood we sell a Friday night, not a service page. The site looks like the room feels, and booking is where a guest expects to find it.”
“Our guests book from their phones, so that's where the work went first. The reporting is in plain language too — what changed, what it cost, what's next.”
“One team for the site, the ads and the content. Fewer calls on our side, and nobody gets to blame the other contractor when something isn't ready.”
“Contracting isn't a pretty niche and most agencies glaze over. These guys asked the questions that mattered and built something our clients actually use.”
Pricing, timelines and how we work.
Agencies charge either 10–25% of ad spend or a flat AED 3,000–15,000 a month. We start at AED 2,990 flat for one platform. Ad budget is separate and always paid by you directly to Google — an agency that mixes the two is hiding something.
No, and it should never be. Management fee and media spend are separate lines. If someone quotes 'AED 8,000 all-in', ask what part of it Google actually receives.
Days, not months — campaigns deliver as soon as they are approved. The first two or three weeks are testing: keywords, creative, landing pages. After that we optimise toward the cost of a qualified conversation.
Because creative is what the ads run on, and it decays. When results drop, the fix is usually new creative, not new bids. Most agencies wait weeks for an external crew; our studio is booked in a day and the cost of that shoot is already inside the package.
Better — we audit it first. Inherited accounts usually have three fixable problems: broad match with no negatives, conversion tracking that counts the wrong thing, and budget split across campaigns that should be one.
Cost per qualified conversation, by channel and campaign — not impressions. If a lead came from a WhatsApp click, it is traced back to the search that caused it.

Read-only access is enough. You'll get an honest list of what is leaking and what it would cost to fix — before any commitment.