Customer recognition
You are a self-sufficient company. People are drawn to you because the closer you are, the brighter the
flavor of success. You can repeat this as an
affirmation and believe it will work, or you can create your own cool style.
Filtering
How much do you want a non-targeted audience? Do you want it to go around so you don't waste your time?
So why do you act like you think lions
should come for the seeds and not pigeons? The right style will attract the right person and let you
know right from the start who's not in your
way.
Taking it to the next level
As long as you look like competitors whose CPs are from 2013, you won't be on the same level as those
who are skimming the cream in your market. To
get your company loved/respected/wanted, you need to invest in its packaging.
Recognition
A customer/partner sees you. What will happen next? If you have a great style, he will remember you, and
then he will come to you for cooperation.
Maybe right away, maybe after three weeks. But you'll stick in his memory.