Case: AED 13.5k of Advertising Into an AED 67.6k Month
Task
Same business, our own studio. It was spending around AED 15,000 a month across Google and Meta and could not say what that money bought. The dashboards showed conversions. The bank account showed something else. Nobody could point at a line and say: this is what advertising did.
So we stopped reading the summary screens and pulled both accounts through their APIs directly. What came back was not a subtle optimisation problem.
What we found and changed
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Results:
June 2026: AED 13,535 spent on advertising, AED 67,600 of revenue — a blended return of about 5x. 37 bookings, 114 studio hours, roughly AED 593 blended per hour.
Read that precisely. It is blended revenue, not ad-attributed revenue: the booking calendar does not tag where a client came from, so the figure includes repeat clients and direct bookings alongside advertising. What we are confident about is the ratio between what the business spent on ads and what the business earned that month, both taken from the P&L rather than from a platform's own report.
The honest constraint is that this does not scale linearly. Marginal return falls as spend rises — that is how the auction works. Anyone promising you the same multiple at four times the budget is selling you arithmetic that does not exist. This work is part of our lead generation system.
