Case: DSQ Cosmetics. Online store, design, branding and marketing for ARCAYA® in the UAE

DSQ Cosmetics is the official distributor of ARCAYA in the UAE. ARCAYA is a skincare brand from Bavaria, Germany, best known for its beauty ampoules. It has been on the market for more than 25 years and sells in over 55 countries. The store we built: arcaya.ae.

DSQ needed ARCAYA to sell online in the UAE. The brand was new to local buyers, the range is large, and skincare shoppers want to read the formula before they pay. So the job had four parts: a store that holds the whole range, a design that looks like a German premium brand, brand materials for the local market, and marketing that brings people in and gets them to order again. We did all four.

• A catalog of 9 categories with filters by skin type and by skin concern, so a shopper finds the right product without knowing the range.
• Six ampoule lines, each grouped around one skin need.
• Product pages with key ingredients, how to use and the full INCI list.
• Cart, wishlist and online card payment.
• Delivery terms in the header: 2-hour delivery in Dubai and free delivery above a set order value.
• Special offers and Limited edition sections.

• Desktop and mobile were designed as two separate layouts. On the phone the catalog, product page and cart keep everything the desktop version has.
• A light layout in the brand's turquoise and white, with plenty of space around the product shots.
• Navigation follows the shopper's question, which is usually "what does my skin need", rather than the product codes.
• Service pages: delivery and payment, certificates, privacy and personal data.

• A brand story page for buyers who had never heard of ARCAYA: made in Germany, more than 25 years on the market, over 55 countries.
• A set of claim icons used across the store and on product pages.
• One visual style for the store and the brand's Instagram @arcaya.ae.

• ARCAYA Beauty Club: a sign-up on the homepage that gives 10% off the first order and builds the brand's own customer base.
• Store mechanics for a bigger basket: special offers, limited editions and the free delivery threshold.
• Campaigns that brought shoppers to the store, plus work on repeat purchases.

In the first quarter after launch, online sales grew by 30%. Average session time went up by 25% and the number of returning customers by 40%. The bounce rate dropped noticeably.

The store is live: arcaya.ae.