5 Reasons to Use Influencer Marketing
Influencer marketing is a form of native advertising that, when executed correctly, seamlessly integrates into the influencer's content without triggering negative reactions from their audience.
By carefully analyzing and selecting the right influencers, you can directly reach your active target audience.
With effective communication and product presentation, influencer marketing can help you gain new customers and even brand advocates.
Advertising through influencers not only helps sell your product but also allows you to gather valuable data about your target audience and receive feedback.
Promotional posts can remain on influencers' feeds for a long time, continually attracting new customers over an extended period.
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Traffic map
| Format | Entry point | Explanation | Leads to | Result |
|---|---|---|---|---|
| Direct promotion | Placed on the blogger's account in the blogger's stories, in a post, or both | The easiest option. The blogger creates content where they talk about yours. | You can insert a link to any convenient resource for you | Measured by views, sometimes by clicks |
| Review | Placed on the blogger's account | Influencer does a review of your product | You can link to any resource you like | Views, sometimes conversions |
| Integration into content | Placed on the blogger's account |
Similar to product placement. The blogger adds your product to their regular posts or storis.
For
example, a stylist creates capsule closets - selections of several pieces of clothing that
won't
go out of style. To make an integration, the Influencer includes several pairs of your shoes
in
one such closet. It can also shoot video in your fitting room.
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|
You can link to any resource you like | Measured by reach |
| Sponsor's section | Placed on the blogger's account |
These are regular integrations into the blogger's content. For example, a stylist runs a column
called "Look Like a Celebrity." He talks about why socks with sandals look terrible on most
people, but Jason Statham or David Beckham have such a look that "plays". The blogger regularly
mentions you as a sponsor of the column.
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|
Can lead to a brand account by the mark in the post | Measured by conversions |
| Collaboration | Posted on products and published on the brand and blogger's account |
You do something in collaboration with a blogger. For example, putting their name or quotes on a
new shoe model. This works best with influencers who create unique creative content - artists,
musicians, poets. Their style can be transferred to your product.
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|
Leads to a collaborative landing page | Reach, loyalty, conversions |
| Ambassadorship | Placed on the blogger's and brand's accounts, as well as in any other advertising | A long-term partnership with a blogger where they become a spokesperson for your brand. For example: publicly stating that they only wear your shoes. | On a website, or brand page | Recognition, reach, conversions, if the blogger posts a mark with you |
| Contests | Placed on the blogger's account | The blogger announces your contest on his/her account. | On the page with the contest (in social networks, or on the landing page) | Measured by contest participants |
| Reels | Placed on the blogger's account | Entertaining or informative video with product integration | Stayed on the account | Measured by views |
| Format | Entry point | Explanation | Leads to | Result |
|---|---|---|---|---|
| Horizontal Integration | Placed on the blogger's account | Horizontal video integration | Link leads to advertiser's site | Conversions, views |
| Product Placement | Placed on the blogger's account | Your props that the blogger uses in their videos | Stays on the blogger's account | Views |
| Shorts | Placed on the blogger's account | Integration of your product into the content | Link leads to the advertiser's website | Conversions, views |
| Format | Entry point | Explanation | Leads to | Result |
|---|---|---|---|---|
| Native | Placed in the blogger's or brand's account | A video in the format you want, with the product integrated into it | Stays on the account | Measured by views. Sometimes with likes |
| Review with a link in the profile header | Placed in the blogger's account and leads to the site anchored in the profile header. | Review of a product or service with a list of UTP and motivation to go to the site that is fixed in the profile cap | Leads to the site | It is measured by views and sometimes by the number of clicks on the link (going to the site) inside the site itself. |
| Activity with a link to instagram | Placed on the blogger's account | Announcement of a contest or any other activity and motivation to go to instagram to study the conditions of the contest | Leads to instagram, instagram can lead either to the site or to the brand account and then from it to the site | Measured by the number of participants in the contest |
| Challenge | Measured by the number of participants in the challenge | Activity within tiktok, related to dancing or other challenges within tiktok. | Can lead to the site or remain on the page of the challenge | Measured by views or the number of participants in the Challenge |
Fill in your details, and our team will reach out to help you connect with the perfect influencers to boost your brand's success.
